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Today s business landscape is customer centric and the biggest challenge for businesses today is how to gain a competitive advantage Amidst countless similar marketing options that are being used
The buyer 8217 s journey has evolved drastically over the past decade Gone are the days of strolling into a store and being swayed by a cookie cutter sales spiel
Cybercrime seems to have become the norm of the day isn t it With every single entity having a trail of digital footprints there s not one who is safe
The modern business landscape is highly customer driven Knowing what they want gives you a leg up in customizing your product just right While it is next to impossible to
Understanding the customer journey helps in predicting customer behavior and offering them the right incentive at the right stage for conversion It s not always about gilded discounts or super
The digital buyer journey takes center stage in the present marketing landscape for businesses eager to reach their audience The buyer journey isn 8217 t just about transactions anymore it
