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Predictive Lead Scoring: Unlocking Sales GrowthPosted on : August 29th, 2022 | No Comments

This is the second blog in a two-part series on Lead Scoring. If you haven’t read Part 1 yet, check it out here A generally accepted notion is that 20% of customers account for 80% of all sales. The key is to identify prospects with high conversion potential early on while they are still discovering […]

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ABM: The High-performing Ingredient of Sales SuccessPosted on : August 18th, 2022 | No Comments

Today, marketing is the cornerstone of modern business. Or, to put it simply, the success of your business heavily relies on how well you plan your marketing strategies. Beth Comstock, Former CMO & Vice Chair, GE, once stated — “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”  […]

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The B2B Guide to Segmentation (2022)Posted on : July 6th, 2022 | No Comments

Market segmentation plays a key role in driving customer and sales success. This blog delves deep into its core principles, risks, opportunities, and benefits.  What is Segmentation? Market segmentation divides your prospects or customers into categories based on demographic characteristics, level of interest, and several other factors. The goal is to develop a differentiated offering […]

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How Marketing Automation Guarantees High-Quality LeadsPosted on : June 21st, 2022 | No Comments

The internet has allowed businesses to expand their reach and generate more leads. However, the key to driving sales is qualifying every lead before pitching the product.  There’s a catch, however. If you spend too much time on lead qualification, you may see an increase in the drop-off rate.  B2B companies across verticals are capitalizing […]

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Demand Generation Strategies for Cross-Functional B2B BuyersPosted on : June 13th, 2022 | No Comments

In today’s time, the B2B Buyer is not an individual but a “Buying Group.” B2B buyers are increasingly consolidating their procurement processes to reduce SaaS acquisition and management costs.  For example, operations teams work closely with IT sourcing managers to purchase apps that meet specific digital transformation needs. They will have shortlisted your product by […]

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How to Power up Lead Nurturing with Content MarketingPosted on : May 11th, 2022 | No Comments

Imagine you’re visiting a destination you always loved. Now think about how you arrived at that decision? You may have searched for the destination, viewed stunning photographs, and read first-hand accounts from travelers. Relevant information circulated through appropriate channels piqued your curiosity. You kept consuming more content, ending up visiting the place. As a result, […]

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Your Quick Guide to Lead ScoringPosted on : July 13th, 2022 | No Comments

It isn’t realistic for sales representatives to give each lead equal attention. This time-consuming task leaves them with little time for their core responsibility – bringing in revenue through conversions.  Not all leads are the same, and reps need to know precisely where each buyer is in the sales funnel to nurture them effectively.  To […]

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Lead Qualification 101: Understanding MQL, SQL, and HQLPosted on : May 4th, 2022 | No Comments

Before we dive into the types, let’s get some basics straight and understand who can be classified as a qualified lead. What is a qualified lead? In simple words, a qualified lead is a potential customer – someone who’s interested in purchasing from your business but hasn’t made the decision yet. Qualified leads need to […]

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5 Proven Tactics to Improve B2B Demand GenerationPosted on : March 17th, 2022 | No Comments

(Don’t miss no. 3!) Since the last few years, digitization has changed how B2B buyers purchase.   With a range of tools and data at their fingertips, their consideration time has increased significantly. Throughout this B2B purchase journey, buyers seek connections with businesses offering meaningful solutions.  A report by Gartner found that  B2B buyers spend as […]

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Case Study – Campaign & Lead SystemPosted on : December 15th, 2021 | No Comments

PROBLEM Alpha*, a US based lead generation agency had just doubled their client base across two continents and expanded their publishing partners. However this growth brought a plethora of headaches while integrating operations for the new clients and partners with their BAU activities. Some of these challenges were – Catering to multiple standards of campaign […]

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