Be honest, won’t you breathe a sigh of relief if you’re told that you won’t have to stretch your resources thin to organically increase traffic? Or that you can double the traffic on your website with half the effort?

If you want your brand to gain the attention it deserves, you can easily start syndicating content to remedy visibility issues. You can establish partnerships with content syndication channels that have generated higher customer engagement than your site and ask them to promote your content. This way, you expose your brand to audiences who were otherwise unaware of your existence. 

Let’s learn more about what content syndication is, the types of content syndication that help you make maximum impact, and some best practices that will never let you fade into irrelevance!

Types of Content Syndication

It is important to know where you can syndicate your content to boost website visits. Let’s explore some popular content syndication channels that maximize your digital footprint and expose newer audiences to your brand:

• Social media syndication: If your potential consumer base is spending a significant amount of time on social media channels, it’s viable to use social media channels as a platform for content syndication.

• Email content syndication: Syndicating content by crafting compelling emails can enable you to engage your existing audience and touch base with newer prospects.

• Video Content Syndication: It can’t be denied that, almost always, content syndicated through videos is easy to digest and more engaging. Therefore, videos attract comparably higher views than blogs and can help you widen your consumer base.

• Podcast Syndication: Given the recent heightened anxiety regarding screen time consequences, a significant consumer base has replaced audio-visual mediums with podcasts to stay informed. So, syndicating content via podcast channels can help appeal to new listeners, further increasing brand awareness.

• RSS(Really Simple Syndication) feed syndication: Syndicating content through RSS feeds allows users to receive alerts whenever new content is published. This enhances content discovery and helps in increasing brand awareness. 

Content Syndication Best Practices

You know where to syndicate content now. Let’s explore some content syndication best practices to help you understand how to syndicate content correctly:

Identifying Your Goals and Target Audience

When syndicating content, you should have clear goals on what you aim to achieve. For eg, if you are syndicating content to generate more leads, you might ask your syndicating partner to publish the content and add a ‘back-link’ crawling back to your original content. If you want to syndicate content to increase brand awareness, you can publish full-length blogs on syndication sites to pique the interest of your potential consumer base. 

But all of this conversation about goals is a bit premature if you haven’t isolated your target demography yet. Since maximizing reach through syndication and increasing visibility is the goal, you must know where your target audience flocks. Otherwise, how would you ever enhance readability and achieve any of the above goals?

Choosing the Right Platforms and Partners for Syndication

You must make the right choice when you’re selecting a syndication platform. You wouldn’t want sports news to appear in a food blog, right? So, choose your industry-specific syndication platforms with higher authority than your site, preferably having established themselves as an industry expert and attracting more eyeballs than your site. 

Becoming a regular contributor to syndication channels creates the foundation for cultivating long-term relationships with these platforms. By consistently providing valuable content, you naturally build a partnership based on reliability and trust.

But today, syndication isn’t restricted to just ‘platforms’. In a world where social media is a big part of our daily routine, working with an influencer can be a clever way to share your content. If you know your audience loves scrolling through Instagram or TikTok, teaming up with influencers can help get your brand noticed. 

Crafting Content That Thrives Across Multiple Platforms

You might need to optimize your content for certain specific content syndication channels for maximum engagement. For eg, on some platforms, blogs might not drive the same type of engagement as infographics do. So, you would need to adapt the blog into an infographic to get more attention to your content. Sometimes, your content might also need tweaks to adhere to platform-specific guidelines.

Optimizing Content for Syndication

While republishing your content, make sure your syndication partner is not misrepresenting your brand in any way. In the name of optimizing your content, it is not engaging in any underhanded tactics like converting your blog into a clickbait piece to increase traffic to their website and, in the process, deviating entirely from brand communication guidelines. So, it is always wise to partner with a credible syndication platform and share your syndication guidelines beforehand. 

Legal Considerations and Ethics in Content Syndication

The path to republishing content can be quite uneven. Unless syndicated content is attributed properly with canonical tags, noindex tags, or a backlink to the original site, you’re publishing duplicate content. The penalties for duplicate content are quite harsh. If search engines find the same content on two URLs, they tank the SEO rankings of both sites or exclude you from search queries altogether. 

But these are the least of the complications that result from duplicate content. You could be legally liable if you violate copyright laws. The best recourse is to sign a licensing agreement with your content provider before republishing. This ensures you are legally entitled to republish content and protects you from accidentally committing copyright infringement.

Building a Content Syndication Calendar

When you’re publishing your content across multiple content syndication channels, planning a content release schedule can help you make the most out of your syndication efforts. This is because every platform has peak engagement periods, and scheduling content releases during those periods helps you achieve maximum engagement in a specified time frame.

Just ensure that your republishing does not coincide with the time of the original article’s publication. Wait for Google to index the original site. If the original article and the syndicated content are published together, Google might index them both. If indexing is done on both sites, it will cause their SEO rankings to dip or, worse, boost the rankings of the syndicated site. 

Measuring Success and Adjusting Strategies

To gauge the effectiveness of your content syndication, you should keep a keen eye on syndication metrics for success. These metrics provide a clear view of how well your content is performing across partner sites and include key factors such as the number of visitors to your website, how actively they interact with your content, the rate at which these interactions turn into leads, and ultimately, how many leads convert into sales.

Tools for analytics are vital in pinpointing exactly which pieces of syndicated content are resonating with audiences and driving the actions that matter most to your business. By studying these insights carefully, you can fine-tune your approach—making the necessary adjustments to your content, selecting more effective syndication partners, and even timing your releases more strategically to heighten visibility and reader engagement.

Staying dedicated to such continuous improvements is vital. By doing so, you’ll maintain content syndication as a powerhouse tactic within your broader marketing arsenal, driving your brand towards greater heights of recognition and success.

Benefits of Content Syndication

So, by now, you know how to leverage your syndicated content for maximum impact. But, why should you focus on optimizing your content distribution among various channels?

Here are the benefits:

• Drives more traffic: Harping on the same point, content syndication increases brand awareness, which translates to higher visibility, greater exposure, and, ultimately, more traffic.

• Establishes your identity as an industry expert: Content syndication provides an impression of an omnichannel presence. This works towards building credibility, helps in gaining customer trust and cements your identity as an industry expert. 

• Taps more targeted leads: With referral traffic ushered your way, you already have an expanded prospect pool at your disposal. You should have lead qualification mechanisms in place as well so that you can single out the ones that match your buyer persona and nurture them further down the sales funnel.

• Increases the content shelf life: Your content pieces don’t need to draw their final breath undiscovered in some corner of the 35112 results in Google. Through syndication, you can republish that same content on various platforms and help it gain the attention it deserves.  

Conclusion

Content syndication amplifies your message and elevates your brand’s reach. It’s a strategic approach that can drive targeted traffic, enhance search engine rankings, and establish your authority in the industry. By placing your content in front of a wider yet relevant audience, you not only increase visibility but also foster trust and encourage engagement. 

As the digital landscape becomes increasingly competitive, leveraging content syndication stands as an essential practice for those looking to maximize the impact of their content marketing efforts.

If you’re wondering how to start with content syndication, allow us to step in! 

We at Marketboats are here to help. 

Our content syndication and multichannel marketing services help you syndicate content safely across multiple platforms and ensure your website never ends up at the bottom of the search barrel. Additionally, our cutting-edge cloud-based platform, CALS, helps you generate leads that have been thoroughly cleansed, standardized, and enriched.

So what are you waiting for? Contact us now!