Data-Driven Persona Development: Leveraging Analytics for Deeper Insights
In today’s expanding B2B world, customer engagement is key to driving profits. Leveraging data for persona insights to create user personas is a sure-shot way to increase customer engagement. What is a user persona? It’s a fictional profile that captures specific customer segments, aiding in tailored marketing approaches. Studies reveal that user-persona-driven websites are 2-5x […]
