The Psychology of SaaS: Understanding User Behavior to Drive Conversions

The Psychology of SaaS: Understanding User Behavior to Drive Conversions

The world is no longer stuck in the period of purchasing software to be installed on bulky devices. We’re thriving in a virtual era in every sphere of our lives. Well, so is the entire business model of software systems that has been revolutionized by Software as a Service (SaaS). The SaaS model lets people […]